A
few weeks ago, I wrote a blog about why I love the Liv/giant family. And yesterday I was able to get to
know Liv/giant’s extended family : Giant Bikes Australia.
I
had received an invite to the 2013 Ironman Race Day Event that was hosted by
Giant Bikes. Knowing some of the people that would be there, I knew it was
going to be a great event. But what I was greeted with was something so much
more.
From
the outside, it was a corporate event to celebrate one of the biggest events in
Triathlon. The Melbourne Ironman. Giant had booked The Great Provider out,
decorated it as the Ride Life Café, branded the fences with their logo and
changed the front window with a massive photo to promote their bikes!
On
the inside was something very different. Arriving early, I was privy to what
happened before a lot of people started arriving. Inside were the usual
suspects … Jo (Hall) busy going through boxes of merchandise that was going to
be given to guests, the boys from Giant all putting up tents, getting rid of
boxes and preparing The Great Provider to be as “Giant” as possible. And then
busy in corner were a team of helpers … getting all the paraphernalia ready for
the guests. Lanyards, cow bells, whistles etc all had to be unpacked and
assembled ready to hand out.
Sam - earning his keep |
This
is all “normal” I guess for any event, but what really struck me was that this
was all being done not as your typical corporate event, but as an event that
had been set up to support and encourage the Giant athletes that were competing
in Ironman. The true love and support that the team from Giant were showing
behind the scenes for their athletes is something that I can only say is
remarkable.
There
was something special for the likes of Marty, Clayto, Mitch, Ryno, Kenny,
Ollie, Hammo, Belly, Tim, Matty, …. This function really was for them. All of
the branding, all of the support, was set up for these 10+ athletes. People
were invited to attend this function, but everyone who was there was to provide
noise, encouragement, support and love in the last 3kms of their Ironman event.
A time when you know home is not that far away, but is often the longest part
of any event. (Yeah – cause I have done an Ironman!)
As
the live coverage streamed into the corner TV, guests mingled, Darren (Rutherford)
made sure everyone was given a T-shirt, drinks and food flowed and this was like
any other event where you get to mingle with people who have a true
appreciation for a brand like Giant. And in a moment, the mood changed. Word
came through that the first athlete was approaching. Not a Giant athlete, but
the first place getter. It is safe to say that I have never ever been involved
in such support for athletes. And with the cheer of everyone, and the ringing
of some 200 cowbells, Eneke Llanos ran through the crowd. No, there was no red
carpet, there was no big time clock and no finishers ribbon here. Just a Giant
crowd there to throw their support to him. He was in the last 3kms of his
224.1km day at the office and the pain of his journey was taken from his face
when he saw this support.
Athlete
after athlete – they were all given the same reception. But when those 10+ Giant
athletes came through, an extra level of support was thrown their way. There
were tears, there were cheers and these athletes were heros.
A
remarkable day for my family and I who all got to witness something special.
Yes, there was the Ironman event and yes, we got to attend an amazing party
thrown by Giant Bicycles Australia. But what I got to witness that was so
special was the true love and support that this company has for its athletes. I
have seen it before from Giant, but not on this scale. This company is like a
parent to its children. They bend over backwards making sure everything is
perfect, they go out of their way to create memories, they provide over overwhelming
support and no matter what the result and they are proud!
I
left this event last night knowing that I was part of something special. The definition
of Giant - thing of great size, a person or thing of extraordinary power,
significance, or importance and this is exactly what the people behind Giant
Bicycles are! And for me, I am Giant for Life!
Thanks
to Darren, Jo and all the crew for putting on a great day for everyone xo